Rolex announces exclusive partnership with Rockefeller Center
Ahead of its highly-anticipated move into its new North American headquarters at 665 Fifth Avenue in New York, Rolex has announced an exclusive partnership with the iconic Rockefeller Center.
The partnership will see a new Rolex clock installed at the site between Fifth and Sixth Avenues, and will also include joint event planning and activations between the two companies.
“We are honored to partner with a brand of Rolex’s stature, and we look forward to seeing the clock become a new emblem for New York,” said EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center.
This new partnership is sure to ramp up the excitement ahead of the opening of Rolex’s new HQ, which has been designed by architect David Chipperfield and has been years in the making. The new tower will replace the building that The Crown has occupied for decades and will include a major new retail space.
