Rolex at the heart of DMR expansion in Manchester

David M Robinson (DMR) has announced a major expansion of its St Ann’s Square showroom in Manchester.

Doubling the size of the current store, the redevelopment will commence this year and is due to complete next year, with a substantial increase to its Rolex space at the heart of the revamp.

“Having proudly served clients from this location for 50 years, this expansion further enables us to offer an even more comprehensive and personalised in-store client experience,” said Hannah Williams, the showroom’s director. “The expanded showroom will provide an elevated setting to showcase Rolex.”

Alongside the expansion, DMR will also be introducing Rolex Certified Pre-Owned (RCPO), which has been an enormous success since its introduction three years ago.

“This innovative expansion marks a significant milestone for DMR by allowing us to enhance the luxury experience we offer our clients alongside our long-standing partners, Rolex,” said John Robinson, the company’s managing director. 

“By creating an exceptional new environment dedicated to fine watchmaking and jewellery, we are investing not only in our offering within the North West, but in the relationships that define our brand. We continue to believe in cities, architecture and the role they play in bringing people together.”