Rolex CPO program lands at Weston Jewelers in Florida
South Florida-based family-owned retailer Weston Jewelers has officially launched the Rolex Certified Pre-Owned program at its Weston Town Center store.
The jeweler already has a stellar line-up of watch brands, including Rolex itself, Tudor, Omega, Cartier, and TAG Heuer.
“Trust means everything in our business, and joining the Rolex Certified Pre-Owned (RCPO) program allows us to build on the relationships we’ve established with our clients over the past 25 years,” said CEO and co-founder, Edward Dikes.
“We’re fortunate that our clients have continued to rely on us for guidance and expertise when selecting that special piece to last a lifetime and pass down from generation to generation. This program allows us to offer clients a new way to acquire a Rolex timepiece with confidence and the promise of a true Rolex experience.”
According to recent data from market intelligence and collection management platform, EveryWatch, the RCPO saw a sales increase of +101.3% year-on-year to $385.4 million, accounting for approximately 9% of total secondary Rolex sales.
