Rotary becomes official sponsor of Premier League Crystal Palace

The resurgence of Rotary Watches is continuing with the announcement that the brand will become an official Local Partner of Crystal Palace F.C.

In celebration of the new partnership, the brand — which recently became joint owned by Peers Hardy — has launched a new collection of special edition Rotary × Crystal Palace watches, tapping into the football club’s design aesthetics.

The Rotary × Crystal Palace Greenwich Automatic 42 mm polished stainless steel watch comes with a skeleton dial, which also includes the club crest at 6 o’clock and coloured 25 and 26 minute markers, commemorating major cup wins from the past two seasons. 

Meanwhile, the Rotary × Crystal Palace Heritage Sash is based on the brand’s 40 mm Heritage collection. Its white dial is boldly crossed by the club’s blue and red sash, with the Crystal Palace crest at 6 o’clock. 

“Crystal Palace’s connection with its supporters extends far beyond ninety minutes of football. Generations of fans have grown up with the club, passing memories, traditions and loyalties from one generation to the next,” the club wrote.

“It is a sentiment that feels equally at home at Rotary.”