Sales up at Movado Group in encouraging financials

Movado Group has returned to fiscal growth in 2026, after what it describes as a “challenging” 2025.

Reporting its figures for the year, the company said that the results exceeded its expectations, with the Movado brand itself being credited with a particularly strong performance, growing over 25% in the fourth quarter.

Revenue increased 2.7% to $671.3 million, leaving the Group with $230.5 million in the bank and no debt.

“Our commitment to the consumer extends across all touchpoints, and we delivered a strong holiday season throughout our retail footprint,” Movado Group said. “Fourth quarter sales at our company-operated stores increased 5%, driven by higher average selling prices, improved merchandising, and enhanced in-store execution. At the same time, our digital capabilities continue to advance, enabling a more seamless omnichannel experience.

“We are encouraged by the renewed strength in the fashion watch and accessible luxury segments in the US, particularly among younger consumers and the return of women to the category — driven by the same trends shaping Movado’s success.

Looking to the future, the company is confident that its approach and execution are working, but sounded a cautious note regarding world events outside of its control. “We remain mindful of the broader macroeconomic and geopolitical environment, including ongoing uncertainty in the Middle East. We are closely monitoring developments while supporting our teams and partners in the region,” it said.