Slam dunk! Tissot renews long-standing partnership with basketball

Tissot has announced a major multiyear extension of its global partnership with the NBA, WNBA, and NBA G League, marking over a decade of precision timekeeping on the court. 

The centerpiece of the announcement is a state-of-the-art redesigned shot clock. Drawing inspiration from Tissot’s watchmaking expertise and heritage, the new system features a distinctive round design and a 20% lighter aluminum frame. 

Beyond aesthetics, the clock utilizes full RGB LED strips, allowing for custom color displays and the integration of a green “coaches’ challenge” signal. These systems will debut during the 2025-26 NBA season and the 2026 WNBA season.

Tissot has also launched the Supersport NBA 2025 Special Edition watch. The timepiece features a basketball-textured dial, hands inspired by jersey numbers, and a case back engraved with the names of all 30 NBA teams arranged by conference.