Studio Underd0g reinvents straps as we know them

Rising British watch brand Studio Underd0g has launched three revolutionary new straps, which have been in development for a year.

The ‘Triple Wrister’ connects three watch faces onto one wrist, eliminating the anxiety that comes from indecision for watch enthusiasts as to which watch to wear.

The ‘Cap Strap’ does what it says on the tin, and allows the wearer to read the time discreetly, by dangling from his or her cap.

And the ‘The Bicep Strap’ has been designed to sit snugly underneath the cuff of a T-shirt, away from prying eyes, creating a more secure and relaxing environment for the user in busy cities. refines traditional watch wear. 

“At Studio Underd0g, we take design very seriously,” said Magnus Swann, designer at Studio Underd0g. “Every problem deserves a solution and if the problem doesn’t exist yet, we’ll find it.”

“12 months of work, and I’m not sure I’ve ever been more proud of what we’ve made. Between the three of them, I think we’ve fundamentally changed the relationship between wearer and watch.”

Released in April, only a fool would turn their nose up at this trailblazing strap innovation.