TAG Heuer announces new CEO

TAG Heuer has appointed Béatrice Goasglas as the brand’s new CEO, following the departure of Antoine Pin in January.

A stalwart within the brand over a number of years, Goasglas will assume her role on May 1.

She joined TAG Heuer in 2018 and was subsequently appointed managing director of TAG Heuer Asia Pacific. More recently, she’s been president of TAG Heuer Americas.

 Stéphane Bianchi, LVMH Group managing director and CEO of LVMH Watches & Jewelry, said: “Béatrice has had an outstanding career within TAG Heuer, and I am delighted that she will be taking the helm of this iconic watchmaking Maison. 

“Her deep knowledge of the brand, combined with her leadership and unparalleled commitment, will enable TAG Heuer to reach new heights and to continue embodying the very highest watchmaking quality and the avant-garde spirit so dear to the Maison,” he continued.

Bianchi will be hoping that Goasglas can hit the ground running and avoid another short-lasting appointment, with Pin having only been in the role for 18 months, and Julien Tornare for just six months before him.