TAG Heuer opens new boutique in tourist hotspot in Mexico

LVMH-owned TAG Heuer is celebrating the opening of its latest boutique in Cabo San Lucas in Mexico.

Working in partnership with Mexican luxury retail group Ultrajewels, the store is situated right in the heart of the Baja California Sur resort destination, capitalizing on the region’s high-end tourism.

This new space has been designed to match the casual, sun-drenched luxury atmosphere of coastal Cabo San Lucas.

“I’m thrilled to share the opening of our new boutique at Anima Cabo,” said Ceci Guerrero, TAG Heuer’s visual merchandising & store design team leader in the region. “A space that merges our watchmaking heritage with the avant-garde spirit that has always defined TAG Heuer.

“Thank you to everyone involved whose collaboration made this project possible and, of course, thank you to our partner Ultrajewels.”