Audemars Piguet Archives

Over $28 million of AP counterfeits seized in Louisville

Officers from US Customs and Border Protection (CBP) have seized a shipment containing 200 counterfeit Audemars Piguet watches at the

Audemars Piguet’s UK operation has recorded a 29% increase in annual turnover for the year ending 31 December 2025. Meanwhile,

A Royal Pop collaboration watch between Audemars Piguet and Swatch has been sold for a fraction of its market price

If an uplift in brand profile and interest was what Audemars Piguet was looking for from its smash collaboration with

Audemars Piguet is in collaboration mode at the moment, with its latest partnership being with design duo Yoon and Verbal.

Demand for the hottest ticket in town — the new Royal Pop — has far outstripped the peak demand for

Swatch Group CEO Nick Hayek Jr. has defended the riotous scenes across various Swatch stores around the world during the

The worldwide mayhem which ensued after the release of the Royal Pop this weekend was predictable, but not many foresaw

Steampunks and people who love to cosplay Peaky Blinders. Until very recently, that’s what mainly sprung to mind when thinking

As speculation online reached fever pitch, Audemars Piguet and Swatch have finally unveiled the outcome of their collaboration. The result