Taylor Swift’s engagement watch revealed

As the internet broke into a collective frenzy over popstar Taylor Swift’s engagement to NFL star Travis Kelce, the horologically-minded among us focused on one thing only: what was the watch she was wearing in the already-famous social media images?

The short answer is that the watch is a Cartier Santos Demoiselle, which is actually a discontinued variation of the brand’s iconic Santos de Cartier.

The choice by Swift to wear this vintage Cartier will doubtless count as a big win for the already-pre-eminent Parisian watchmaker.

Pre-owned watch platforms will be looking closely at the ‘Swift effect’ on their own searches and sales over the coming weeks and months, while her fans will look at similar looking (and cheaper) alternatives to fit their own style.