Texas isn’t the limit for ambitious deBoulle

January 2, 2026 Daniel Malins

2025 was a vintage year for luxury watch retailer deBoulle, according to the company’s president, Nicholas Boulle.

Speaking to Watch Insider, Boulle said: “Candidly, we had a great year. Oftentimes I feel like there’s been a bit of a disconnect in terms of what we talk about versus how business is going, but our business has been really strong across all sectors: new watches, pre-owned, and fine jewelry.”

Despite having such a strong position in the Texas luxury market, Boulle also didn’t rule potentially opening up stores further afield in the future. “We’re in the process of preparing for a big remodel, both on the exterior and an expansion of our property here in Dallas, but we’re always looking for new opportunities we love.

“We love Texas, but we’re not bound solely to it,” he said. “I think if the right city popped up, where we felt it was a place that was pro-business and it was a good city for luxury where we could focus on the high end, we’re always open.”