The RealReal’s LA footprint grows with new Glendale store
The RealReal has confirmed its new Los Angeles-area store will open on October 1.
Located at 230 S Brand Blvd, Glendale, the new location expands The RealReal’s Southern California presence even further and brings its full-service luxury consignment and shopping experience to a new community.
The new store will combine The RealReal’s authentication expertise with personalized consignment services and a curated shopping experience.
Commenting on the opening, Samantha McCandless, CMO at The RealReal, said: “Los Angeles has always had such a distinct relationship with fashion, it’s incredibly individual, and people here have never been afraid to mix eras, designers or points of view.”
Adding: “That makes Glendale particularly exciting for us. Glendale is already a destination where people come to discover fashion and luxury, and The RealReal adds something completely new to that experience: thousands of one-of-one pieces you can’t find anywhere else. You might come in looking for a current-season bag and discover an incredible vintage Chanel piece or a designer from a decade you’ve suddenly fallen in love with.
“That combination of knowledge, individuality and discovery is increasingly what’s driving luxury resale today.”
Inside The RealReal, customers will find a continually refreshed assortment of one-of-one pieces from the world’s most sought-after luxury houses, including Chanel, Hermès, Louis Vuitton, Dior, Gucci, The Row, Cartier and Rolex.
McCandless continued: “What’s so exciting about resale right now is that customers aren’t necessarily waking up thinking, ‘I’m going to shop pre-owned today.’ They’re simply shopping for something great.
“In a market as fashion-driven as Los Angeles, resale gives them access to an assortment no traditional retailer can replicate. There’s only one of each piece, and once it’s gone, it’s gone. That sense of discovery is incredibly powerful—and it makes shopping fun.”
The new location also strengthens The RealReal’s existing Southern California retail network, joining stores in Los Angeles on Melrose Avenue and in Brentwood, as well as Newport Beach.
Watch Insider reported on The RealReal’s stellar Q2 financials last month. Read the full story HERE:
