The rise and rise of Rolex revenue as it posts record UK sales
Rolex Watch Company, Limited posted record UK sales but diminished operating profit for the year ended 31 December 2025.
The all-time high turnover reached £736.7 million, up +5% on the £701.5 million it posted in the previous 12 month period.
Meanwhile, operating profit dropped -10% from £97.2 million to £87.1 million, which the company attributed to to exchange rate deterioration of the pound against the Swiss Franc.
Another takeaway from the company’s financial report was the £48.5m reduction in stock that it holds in the UK, as it increasingly chooses to deliver finished products direct to retailers from Switzerland rather than locally.
It will be interesting to see how the company performs in this current financial period, following the fanfare of the celebrations of the 50th anniversary of its Oyster model at Watches and Wonders, and the unexpected Perpetual Padellone drop just this month.
