Third REEDS ‘Landmark’ store officially opens in North Carolina

One of the biggest family-owned jewelers in the States, REEDS Jewelers, has opened its new Landmark in Cary, North Carolina, following a launch party last week.

The retailer, which operates over 60 stores across 13 states, has been rolling out more of its elevated ‘Landmark’ boutiques in recent years, with the Cary addition being the third in its lineup. 

All three — the other two are in Wilmington, North Carolina, and Corpus Christi, Texas — sell Rolex, and the new store also has considerable space for Tudor, Breitling, Omega, Jaeger-LeCoultre, IWC, and Panerai. 

“Opening REEDS Jewelers Landmark at Fenton is a meaningful milestone for our family and our company,” said Genna Zimmer, the company’s vice president. “As we celebrate 80 years in business, this store represents the bridge between our history and our future

“For us, the future of jewelry retail is experiential, relationship-driven, and deeply human.

“Every material, every seating area, every design detail was chosen to support a more personal and memorable client experience.”

Zimmer has also encouraged those that might be interested to apply for new roles at the new Landmark store, as its expansion continues at breakneck speed. “Apply on reeds.jobs or send me a DM if one of these roles piques your interest — Assistant Manager, Luxury Sales Advisor, Concierge, Watchmaker, or bench jeweler,” she said on a LinkedIn post.