Time to Watches gears up for Geneva Watch Week

We’re a month away from ‘Geneva Watch Week’ and the Time to Watches exhibition is looking in rude health.

Hosted at Villa Sarasin on April 14–19 across the highway from Watches & Wonders, the show will feature over 85 exhibiting brands spread out across a village-style campus of buildings.

Brands from all over the world will come together under one roof, including British brand Fears, German brand Junghans, and Swiss brand Ba111od.

The event will also see watch winding specialist WOLF, which will be showcasing its extensive range of luxury safes, winders, and cases.

“What defines Time to Watches is this unapologetic diversity: established houses, independents, and bold creators, all brought together by a shared spirit,” said the show’s founder Christian Wipfli.

“Today, Time to Watches has become an unmissable rendezvous because it creates moments that truly matter.”