Time to Watches sees record attendance at Geneva Watch Week

Time to Watches has seen a record attendance at its 2026 exhibition.

Over the course of Geneva Watch Week, the event saw 87 brands and 10,450 visitors in a turnout that has increased by 10% since last year.

Taking on a festival layout, the event held workshops, demonstrations, and experiences designed to embody a “watchmaking village” concept.

The opening night celebrated the next Time to Watches chapter in the U.S., and a ribbon-cutting ceremony was held to mark the occasion.

The ribbon was cut by Michel Pomatto, administrative councillor of Le Grand-Saconnex, Michael Jappert, global sales director at Wolf, Yves Bugmann, president of the Federation of the Swiss Watch Industry, Daniel Loeffer, deputy secretary general of the Department of Economy and Employment of the Canton of Geneva, and Christian Wipfli, founder and director of Time to Watches.

“We are proud to have helped reshape the philosophy of watch fairs. Yes, there are new releases. Yes, there is business. But above all, there is enjoyment. These are moments of connection, where watchmaking is experienced at its most human,” concluded Christian Wipfli.

The success of the event has been a springboard for Time to Watches’ U.S. debut in Las Vegas from 27-31 May 2026, before making a return to Geneva in 2027.