Ulysse Nardin road tripping to the World Cup

Swiss watch brand Ulysse Nardin has renewed its partnership with the Gumball 3000 rally for a third year.

Spanning a route from Miami to Mexico City, the collaboration celebrates the launch of the Freak X Gumball 3000 – Edition 2.

The 2026 rally will see a 100-car convoy travel 3,000 miles across North America. Founded by Maximillion Cooper in 1999, the event has evolved into a global lifestyle platform uniting athletes, artists, and entrepreneurs.

The seven-day journey will stop in Amelia Island, New Orleans, Austin, Monterrey, and San Miguel de Allende, before concluding in Mexico City, where participants will attend the FIFA World Cup opening match at the Estadio Azteca.

The Freak X Gumball 3000 – Edition 2 is priced at £35,000 / $46,400 (excl. tax).