Wakefields Jewellers in Horsham unveils expansion plans
Wakefields Jewellers in Horsham has announced the expansion of its store into its neighbouring property on West Street.
It’s the latest development for the family-owned retailer, which has been around since 1911 and is now under the fourth generation stewardship of siblings Dominic and Melanie Wakefield.
“I’m looking forward to seeing the development plans come to life and to playing a role alongside the team as we usher in this next chapter in the history of the store,” said Wakefields’ marketing manager Georgina Marfé on LinkedIn.
“Seeing the hoarding installed yesterday felt like a real milestone moment, signalling the start of this exciting new phase. It was especially rewarding to see a design concept developed by our team brought to life at full scale on the high street,” she continued.
In a recent interview with Watch Insider, co-owned Dominic Wakefield had teased the business’ expansion plans.
“We’re expanding by going next door and trying to give it more space,” he had said. “We’ve built on top of the store to create more office space. Eventually, we’d like to maybe put a third story in the back section of the shop because I think that would be a nice private area to take people up to that would be a bit like the Bond Street first-floor experience.”
He explained the reasoning behind a lot of this bricks and mortar growth. “I look at a lot of these experiences that people are trying to offer now, particularly on Bond Street, because they’re saying that the ground floor on Bond Street isn’t the place anyone wants to hang out. Clients get taken upstairs. If you get taken to an exclusive place, you think you’re special, and rightly so. It’s nice. So I’m looking at spaces away from the shop floor that gives that slightly more meaningful experience for the client.
“We’re fighting for space all the time. It’s ridiculous how much we used to trade from, to how much space we’ve now taken and still struggle for space.”
