WatchIt! Watch fair returns with expanded line-up

The only independent watch fair in the Midlands, UK, returns on Saturday 20 June 2026.

Now in its fifth edition, this year’s WatchIt! is set to be the largest yet, with more than 40 brands confirmed with further announcements to come.

The event will be held at the voco St. John’s Hotel, Solihull, Birmingham. Doors will open as early as 10:00 for VIP entry holders, and 11:00 for general admission. The event will wrap up at 16:00.

Attendees can expect direct access to brand founders and teams, hands-on experience with a wide range of watches, and a curated mix of established names and independent brands.

Brands attending include Bamford London, Maurice Lacroix, Doxa, among many others.