Welsh pre-owned watch dealer becomes official watch retailer of Cardiff City FC
Affluent Time, a pre-owned watch retailer founded in the Welsh capital and based in Morgan’s Arcade in the city, has become the official luxury watch retailer to Cardiff City FC.
The announcement was made ahead of last night’s Sky Bet Championship campaign opener against Welsh rivals Wrexham, which ended in a 1-1 draw.
Sleeve sponsorship forms a part of the new deal and supports can have the logo added to 2026/27 shirts free of charge and courtesy of the Affluent Time business.
Reflecting on the partnership, Joseph Sewell, founder of Affluent Time, said: “As local lads, we have huge pride and excitement for us at Affluent Time to partner with Cardiff City FC.
“To join forces with our boyhood club in our city is a real privilege, and we can’t wait to see what two icons of the city can achieve together.”
While Adam Pierce, senior partnerships manager at Cardiff City FC, added: “We’re excited to welcome Affluent Time aboard as the Official Luxury Watch Retailer of Cardiff City FC.”
Adding: “It’s a great time for this partnership to commence on the cusp of a new season, and we look forward to introducing supporters to a number of partner activations as the campaign progresses.”
