What to expect from LVMH Watch Week 2026

The first major industry event in the calendar officially kicks off on January 19 as LVMH Watch Week descends on Milan. 

Moving away from the more exotic hubs of previous years, the seventh edition brings nine Maisons to Italy’s fashion capital to set the tone for 2026.

Titanium is expected to play a key part in new releases from the likes of TAG Heuer and Hublot, while there is a lot of intrigue surrounding the revived Daniel Roth, which is manufactured under the same roof where they build the Louis Vuitton Tambour and Spin Time complications

Bvlgari will be celebrating its deep Italian roots on home soil, so we can expect the Octo Finissimo to raise the bar again.

The event runs from January 19–21 in various boutiques on Via Montenapoleone in the fashion capital of Italy.