WOLF leans into classic British design with new collection

Watch winder expert WOLF has launched a new collection called Brogue.

The brand will officially unveil the new collection at Time to Watches in Geneva, announcing a party on April 14 at Villa Sarasin.

Taking inspiration from classic British shoemaking design cues, the Brogue range is handcrafted in a tan burnished plant-based material and finished with English brass effect hardware.

It features WOLF’s patented Lock-in Dynamic Cuff, which secures timepieces without pressure, while keeping the watch ticking throughout the day.

Options range from single winders to eight-piece configurations, and each piece is lined in soft Ultrasuede and backed by a five-year warranty. 

“Brogue is a celebration of British heritage design,” said Simon Wolf, the brand’s fifth-generation owner and CEO. “The collection reflects elements of British shoemaking craftsmanship while delivering the performance and innovation expected from WOLF, designed to protect and wind timepieces while celebrating time-honoured techniques and traditions.”