WOLF strengthens in Asia with fresh brand director appointment

WOLF has appointed Mirza Fasahath as brand director for Asia, a role the business describes as a key leadership role for the region.

WOLF, which has a history of over 190 years, said the appointment reinforces the company’s commitment to the market.

With more than 25 years of experience in the jewellery and watch industry and an MBA from Middlesex University, London, Fasahath brings an expertise in developing brands, building retail partnerships, and driving commercial growth across diverse international markets to the role.

Having spent more than six years with WOLF, as brand director for the Middle East, India and Africa since 2020, Fasahath has played an instrumental role in supporting clients and driving business success across these regions.

Prior to joining WOLF, he played a key role in developing and growing renowned luxury brands including Buben & Zorweg, Chronoswiss, Perrelet, and Bremont.

Commenting on the appointment, Simon Wolf, CEO, said: “Mirza embodies the values that have helped define WOLF’s success across multiple regions. His leadership experience, market knowledge, and unwavering commitment to our clients make him the ideal person to strengthen our presence across Asia.

“Most importantly, he brings continuity and confidence to our customers, ensuring they continue to receive the exceptional support and partnership that WOLF is known for.”